E2open provides the largest and most comprehensive Supply Chain Operating Network in the world - subsequently they needed a digital platform that aligned with their market scale and scope. We started from the ground up to redefine the digital strategy to both reposition E2open and create an opportunity for increased lead generation and conversions. The backbone: a website which delivered updated concise messaging, and an enhanced SEO strategy.
“We had a short timeline, a large amount of content to organize, and a need for a brand refresh,” says Kim Cook, the Associate VP of Marketing at E2open. “Hark did a fantastic job assimilating our input, content and goals, and working with us to deliver a website that looks great, has a clear structure with easy navigation, and provides an excellent experience for our visitors.”