Colors Influencing 2017


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The influence is subliminal. A certain shade of red and a can of Coca-Cola comes to mind. That robin’s egg blue of a Tiffany box. Brown and UPS. It’s amazing how the shade of a particular logo or product can evoke feelings of thirst, affluence, or snappy looking parcel delivery trucks and uniforms. And in the worst case? Repulsion, anger, or fear. That’s the power of color. Your product can become the darling of your industry or a wallflower at the prom.

Pantone, the color trend innovator and self-christened “global color authority” is spot on when they state, “…80% of human experience is filtered through the eyes….”

People from all industries whose careers may rise or fall from the success or failure of a color hue (you know who you are!) listen when the Pantone Color of the Year is announced.

For 2017, we’re coming up green with Greenery Pantone 15-0343. It is described as “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

Why this green? According to Leatrice Esiement, Executive Direct of the Pantone Color Institute, “Greenery bursts forth in the 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment… Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

We wondered how they came up with all this?Since 2000,Pantoneholds twice a year a super-secret,two-daycloseddoormeetingsinviting the United Nations of colorexperts and organizations. After much debate and presentation giving, the zeitgeist of the imminent future is weighed and the state of the upcoming year is represented in a color chip.

Last year’s, pale pink and baby blue (ROSEQUARTZ & SERENITY PANTONE 13-1520 & PANTONE 15-3919) was chosen to help promote mindfulness and well-being during a climate of everyday stresses and possible uncertainty (the upcoming elections, perhaps?). So is Greenery the color of money or a push to immerse ourselves in nature to ward off a more uncertain future? Or just a great border color to add to your homepage?

To find out yourself, check out the Pantone Color of 2017 and its Spring color pairing palette.

At Hark, we aim to stay on top of the latest color trends, while also not being dictated by them. Our design process starts with getting to know your brand and choosing a look and feel that will communicate your identity across your website, content and collateral

Want to learn more about how Hark can help?