Branding
Hark has developed robust brand strategy platforms to give you the tools you need to grow your business.
Defining and refining your brand identity gives your organization the necessary mediums and skills for modern communication and business growth.
How have you translated your core values into design and voice? Why is your company valuable to your clients? What makes it different? We use a variable set of workshops, interviews, focused research, and domain expertise to answer these questions.
At the end of our collaborative process, you will have everything you need to implement successful internal and external communication programs. This framework sets the vision and tone for essential brand assets, including a new logo, brand book, style guidelines, mission, and vision and values. These new tools will ultimately foster your growth and success.
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The ↻ Brand Process
You can practically hear the sizzle of the branding iron with that word, or can’t you? Used often and misunderstood frequently, your brand is not your logo, website, or business. In today’s web-first, social media-driven digital marketplace, thoughts on branding are evolving almost as fast as the way people are experiencing brands.
We look at the brands and businesses we work with through a comprehensive, analytical perspective: Inside-out, top-bottom, client-employee, digital-real world, and even present-future. At Hark, we believe a brand is experienced through the sum of all interaction points: the way a phone is answered and the care with which an email is sent, the packaging of a product as much as the product itself. There are ways to tell the same story throughout the customer journey to help build credibility.
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