We partnered with Texas-based foundry, Blaylock, to completely rebrand their company message and reweave their identity with a modern flair while still holding onto their pastoral roots. Founded in the 1970s, our strategy for modernizing Blaylock’s branding message was to do a complete overhaul—designing a new logo that communicates simplicity and strength, providing copywriting to help tell their story, supplying packaging design for their products and ads for magazine distribution. Understanding that Blaylock and Hark both share a common ethos of high-quality work for the long-haul, it was a natural fit for us to partner with them in comprehensively transforming their company’s look, feel and message. Our mutual commitment to quality design and product longevity is what makes us proud to have an ongoing partnership with our friends at Blaylock.